TO CREATE A MARKETING PLAN FOR NEW PRODUCT OR SERVICE PowerPoint Presentation

TO CREATE A MARKETING PLAN FOR NEW PRODUCT OR SERVICE - PowerPoint Presentation Example Many facets of the marketing plan such as the pricing advantage are detailed below, including strategic analysis of competitors, internal and external strength, weaknesses along with opportunities and strengths etc. promotional plan, marketing mix, competitive advantage and launch strategy. Pond’s ‘Soft and Smooth’ is a deep cleansing, exfoliating face wash which is not only gentle to sensitive skin, but very thorough in cleaning out dirt and oil from every pore on your face. Soft and Smooth guarantees to leave you feeling fresh and cheerful. The convenient easy pump packaging allows the user to simply push the top of the container and get your face wash instead of flipping a cap, pouring it out and capping the bottle again with soapy hands.  ­Ã‚ ­Ã‚ ­Ã‚ ­Soft and Smooth is set for a spring launch(towards the end of February), whereby there will be a soft launch in many popular malls followed by a full blown dominating presence as the main launch on shelves in supermarkets and departmental stores around summer(beginning of May). Smooth and Soft face wash will be the solitary face wash related product offering in the company’s portfolio of products. However, given ample time and growth, the company plans on expanding its line of face wash with more special purpose face washes instead of a one-for-all product. The promotion plan entails a first time customers’ discount of 30% if purchased in the soft launch activity zone. The product will be showcased at the basement of two prominent malls in the metropolis along with banners, decoration, flash mob, gift hampers and other awareness-creating activities. The launch will take a multi-tier approach. Spring will usher in awareness activities as part of the ‘soft launch’, where a hired brand activation company would be responsible for showcasing the product in different shopping malls and busy shopping districts through exhibitions, kiosks, and various other